Clik here to view.
Tablet Market Doubles By 2016, Leaves Microsoft Behind?
MediaPost Microsoft may have a lot riding on its tablet versions of the Windows 8 operating system, but one market researcher thinks the odds are against them. This is not your grandfather’s PC...
View ArticleClik here to view.
B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council
cmo.com Vendors certainly know the true value of what they are vending, but when they seek to convince business buyers of the value, the buyers become suspicious. According to “Better Lead Yield in the...
View ArticleClik here to view.
Tag Management Becomes a Key Component of Big Data Strategy
7/17/13 eMarketer Tag management is becoming increasingly important to US companies’ data integration efforts. Research finds that among those who use a tag management system, improved analytics is...
View ArticleClik here to view.
Introduction: The 7 Principles of Content Optimization
If you are concerned about the expanding demands to create digital content for prospects and customers, your feelings are well founded. The surface of the communication bubble continues to expand in...
View ArticleClik here to view.
Global digital content sector booms
Warc GLOBAL: Consumer spending on digital content, ranging from games to movies, increased globally by 30% to $57bn in 2013 compared with $44bn in 2012, a new report has found. The Digital Content...
View ArticleClik here to view.
Introduction: The 7 Principles of Content Optimization
In a new eight part series our VP & Principal Analyst, Bob Johnson, offers some practical tips for Content Optimization. Part one provides an introduction. If you are concerned about the expanding...
View ArticleClik here to view.
A Call for Digital Content Standards
IT buyer frustration with finding the right marketing content to make informed purchase decisions is of great concern. Irrelevant content is a reality to a degree, but when buyers have to...
View ArticleClik here to view.
Does Your Digital Content Play the Dating Game?
There is a strong tendency to put the date of publication on digital content assets or mention a time period within them. Doing that changes an asset to have a limited shelf life as the assets time...
View ArticleClik here to view.
Original Digital Video On Track To Be As Important As TV, Say Marketers &...
IAB The vast majority of brand marketers and advertising agency executives expect original digital video programming to become as important to their businesses as television advertising within the next...
View ArticleClik here to view.
Irrelevant Digital Content Impacts B2B Vendors in US & UK
By Jessica Maxwell We recently completed research that looked at how irrelevant content impacts B2B vendors’ bottom lines. We did two separate surveys that were based on technology buyers who had...
View ArticleClik here to view.
Top 10 Smart Connected Device Predictions For China
Beijing, February 2, 2015 — The shipment of China’s smart connected devices (“SCDs”, including PCs, tablets and smartphones) in 2014 was around 510 million units, a year-on-year (YoY) increase of...
View ArticleClik here to view.
The New York Times on Social Media: Not About the ‘Hyperbole’
American Journalism Review Michael Roston has a clear vision of what makes a good social media editor — and it’s not about driving empty clicks back to a website. It’s really about knowing how to...
View ArticleClik here to view.
Move over Reddit because Tumblr is ready for the front page of the Internet.
The Washington Post The Internet story of the year — perhaps of many years — began with a breezy, under-punctuated blog post on the Tumblr of some 21-year-old no one had previously heard of. “Guys...
View ArticleB2B Buyers Don’t Trust Vendors’ Online Content: CMO Council
cmo.com Vendors certainly know the true value of what they are vending, but when they seek to convince business buyers of the value, the buyers become suspicious. According to “Better Lead Yield in the...
View ArticleTag Management Becomes a Key Component of Big Data Strategy
7/17/13 eMarketer Tag management is becoming increasingly important to US companies’ data integration efforts. Research finds that among those who use a tag management system, improved analytics is...
View Article
